About Us


Hello, I am Laura Birrell, the founder of Sticky Heelz.  I invented Sticky Heelz because I have one foot that is slightly shorter than the other (something that is very common!!). I would be leaving the house thinking "how far do I have to walk, what shoes will I wear, how long will I be able to wear them before they slip or blister, what spare shoes will I need to carry, what handbag will I need to carry the shoes..."  so much drama!! 

Nothing on the market worked for me, so I came up with a solution in 2013 while I was expecting my son.  It wasn't until I went back to my work after maternity leave that I realised I couldn't do my previous job at the level I did before. So I decided to take the plunge and commercialise my Sticky Heelz concept because if it worked for me, it would work for other ladies. 

That was around two years ago now and it has been an amazing journey, I have further products in development, we are filming TV commercials and starting to sell globally.  We have new products that will be released shortly also. However fundamentally I get to do all this while also being able to spend time with my little boy who has just turned 4. 

I am genuinely thankful for all ladies who make the decision to purchase from me as a new brand, but I can promise my mission is to make shoes more comfortable to wear.  So please purchase and follow us on our social channels to keep up to date with news.