Sticky Heelz was developed to address the issue of loose fitting shoes.  With around 60% of the population having different sized feet and around 33% with narrow feet, it would be impossible for any shoe manufacturer to make shoes the exact fit for everybody.  They can address the issue by providing half shoe sizes but these are limited to certain brands and styles.  We hear from so many frustrated customers  about how existing products do not address the issue of shoes not fitting correctly, so they just avoid purchasing certain styles of shoes.   But with Sticky Heelz you can love your shoes again! As our unique two part product uses a shoe pad and heel pad that connect to secure the foot inside the shoe.